Top 5 Social Apps Performance in Ireland Q4 2021

In Q4 2021, the top 5 social apps in Ireland demonstrated varied performance metrics across downloads, revenue, and active users. Here’s a detailed look at each app’s trends, based on data from Sensor Tower.

TikTok saw significant growth in weekly revenue, starting at around $14.4K in late September and peaking at approximately $50.2K in the week of December 20. Weekly downloads also showed a notable increase, reaching nearly 19.8K in the same week. Active users remained relatively stable, fluctuating slightly around the 1.27M mark.

Facebook experienced a steady weekly revenue, with a peak of about $5.5K in early December. Weekly downloads showed an upward trend, hitting a high of 9.2K in the week of December 20. Active users remained fairly consistent, averaging around 2M throughout the quarter.

Instagram had modest weekly revenue, with a peak of $267 in early October. Download trends were positive, reaching approximately 11.7K in the week of December 27. Active users demonstrated stability, averaging around 1.38M with a slight increase towards the end of the quarter.

X showed varied weekly revenue, peaking at around $114 in late December. Downloads saw a gradual increase, reaching about 5.6K in the final week of the year. Active users remained stable, averaging around 560K.

Reddit experienced fluctuations in weekly revenue, peaking at approximately $725 in the last week of December. Downloads showed a notable increase, hitting around 5.3K in the same week. Active users saw a significant rise towards the end of the quarter, reaching over 208K.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.